Redefining one of Israel’s biggest television broadcaster.

Role ································· Lead designer
Studio ····························· Firma
Field ································ Branding
Published ······················ 2018

Rebrand of yes building on its heritage while creating a new voice that is confident, fresh and clean.

Motion by Noa Kahana

The circle around the old logo was dropped and the colors were refreshed. At the heart of the new identity sit the „cuts“, a flexible visual element that is quoting the old circle and expressing depths and excitement.