Simplifying money management.

Role ································· Lead designer
Studio ····························· Firma 
Field ································ Branding
Published ······················ September 2018

Videa was conceived by Bank Leumi to change the process of managing investment. Videa provides an innovative model that is driven by simplicity and objectivity.

The identity is inspired by the Bauhaus design movement that stands for clean, objective, no-frills design. Strict grids and bold shapes reflect Videa’s rationale and
mathematical approach.