Sting TV

Designing an identity for a new streaming service.

Role ································· Lead designer
Studio ····························· Firma
Field ································ Branding
Published ······················ October 2017

Sting TV was brought to life by Israel’s broadcaster yes in order to offer viewers a less committed service. The Essence of the service and its branding is being unchained and convenient.

To capture Sting’s free spirit, the identity is based on vibrant colors, a flexible and versatile grid system and frenzy patterns.

The logo reflects detachment; it’s jagged, energetic and colorful.

The sting system is responsive a super flexible layout that creates structure in any format and is able to host various content while having his own sting look.