Sting TV
Designing an identity for a new streaming service.
Role ································· Lead designer
Studio ····························· Firma
Field ································ Branding
Published ······················ October 2017
Studio ····························· Firma
Field ································ Branding
Published ······················ October 2017
![](https://freight.cargo.site/t/original/i/08c4bae978a3a5bc8b8c6d4ff63c2c5c009d082fc2c551a03227836bbc5a4c09/wall.jpg)
![](https://freight.cargo.site/t/original/i/06253b17742673241d58c29a8288bdc83de162f3b1ef505279297e92ad620664/box.jpg)
![](https://freight.cargo.site/t/original/i/f4d3875bfdf79c84e7143825beabcaa2fd1bcf018b533f5132d75fe2ab6f5d96/Bildschirmfoto-2020-04-04-um-19.40.55.png)
![](https://freight.cargo.site/t/original/i/a6e448d6521d898e41f684705c42ff81bf8a5c34aabbbf37233a1fb130359cdf/7.jpg)
![](https://freight.cargo.site/t/original/i/71f82a7d1822a875b91fbc9b3c4e13ecb06331e9d707bb3425b6f7ac864ecf01/logos.jpg)
Sting TV was brought to life by Israel’s broadcaster yes in order to offer viewers a less committed service. The Essence of the service and its branding is being unchained and convenient.
To capture Sting’s free spirit, the identity is based on vibrant colors, a flexible and versatile grid system and frenzy patterns.
The logo reflects detachment; it’s jagged, energetic and colorful.
To capture Sting’s free spirit, the identity is based on vibrant colors, a flexible and versatile grid system and frenzy patterns.
The logo reflects detachment; it’s jagged, energetic and colorful.
![](https://freight.cargo.site/t/original/i/5a217833700e90a658d263b3d8ae4b5f5dedba3405f730d328d5980a57336cd9/boxes.jpg)
The sting system is responsive a super flexible layout that creates structure in any format and is able to host various content while having his own sting look.
![](https://freight.cargo.site/t/original/i/97bfd0228410c9e54123d24ac9eeec398c1dc44a2837cb133eba9b1009fd4e23/grid_8s.gif)
![](https://freight.cargo.site/t/original/i/0ca4822a53022788d5112b4273ef86d71aef9e1e55fc3615759d8584a68c2229/n.jpg)
![](https://freight.cargo.site/t/original/i/255d60fd6bfe24a7a6df3720442d4d6a2738966187980015e27025aefde85650/patterns.jpg)
![](https://freight.cargo.site/t/original/i/e70249a443c13e6df866591178eb3fda2451fff606b66079637b6b7e8196f791/app.jpg)
![](https://freight.cargo.site/t/original/i/0a4bc5a26588a554cd45f7ed611c18c24edf53ff053d172181f60ea23aa04318/billboard_2-Kopie.jpg)
![](https://freight.cargo.site/t/original/i/c7393d5d294011ae28895446b2ac2397edd56a3c2f9f226b872c34f735e30e55/sting_brand-new17.jpg)
![](https://freight.cargo.site/t/original/i/34fd27b30476f254ff77411f152294ebab62aeccd4684bd345ed09378e9e03df/giff.gif)
![](https://freight.cargo.site/t/original/i/c19b38aa30f86a45d6d9e2bc0ed7abe5cd469ca28d67985194f2125173e7d003/devices.jpg)
![](https://freight.cargo.site/t/original/i/e45686915fca43eafcbc073857d834c0468433f5b0b6ca7e4fcf9a5541d400c8/07.png)
![](https://freight.cargo.site/t/original/i/9b23c9177156629aff26cce3f0cbefa5bc224a810dc0ab13e2e2da0ac2c5f609/argh.gif)
![](https://freight.cargo.site/t/original/i/a8b37956f7567371f811078b6970bd7aee2a4255de2d6a303bb27f0376a89053/omg.gif)
![](https://freight.cargo.site/t/original/i/a103f752cf88219194a8f8ce59b195a4328afad950f8f7d8edcefcb34e008e8f/sad.gif)