Creating an identity for the veteran of Israel’s tech community.

Role ································· Lead designer
Studio ····························· Firma
Field ································ Branding
Published ······················ July 2019

Formerly known as People and Computers, LYNX is a media outlet and the leading event and conference organizer in Israel's tech industry. Operating for over forty years, Lynx is a veteran in its field, yet all these years without a distinctive visual style.

The resulting identity is built around two parts meeting in the middle and creating the “professionals’ meeting point” – the brand’s positioning. A flashy color palette and grainy structure refer with a wink to the lo-fi look of 80s screens and LYNX’s reputation as a veteran.