Diagnostic Robotics
Branding the future of AI driven healthcare.
Role ································· Lead designer
Company ······················· Diagnostic Robotics
Field ································ Branding/UX/UI
Published ······················ 2021
Company ······················· Diagnostic Robotics
Field ································ Branding/UX/UI
Published ······················ 2021
The old design was aiming for a clean and informative look but was missing some relatability – it looked dry and cold.
After a thorough brand assessment a new visual language was built around the existing logo and new brand assets were added.
Visually it was important to hit the right balance of being human and approachable and scientific and accurate — combining sleek 3D render loops and soft gradient hues.
Visually it was important to hit the right balance of being human and approachable and scientific and accurate — combining sleek 3D render loops and soft gradient hues.
3D renders by yambo studio
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To help the company to create new design materials more efficiently and consistently throughout all departments, I built a brand library and a presentation template that is always updated and easy to access.