Bubble Dan

Launching a new transportation service.

Role ································· Lead designer
Studio ····························· Firma
Field ································ Branding
Published ······················ July 2019
Bubble is a new face in Israel’s public transportation that is an on-demand, tailored and individual service. Users can pre-order conveniently rides through the app, have a Bubble van pick them up from any bus station, and due to an algorithm have their route personally planned.

With minimalist layouts and clean typography, the brand system reflects the techy, urban spirit of Bubble’s personality.
A fair amount of black and a pop of holographic textures convey a certain prestige while remaining casual.